A leading sponsorship, communications and marketing agency for global brands and rights holders.

About Us

We have extensive experience gained through working at the highest level in sport with a particular focus on motor sport, sailing and pro cycling along with a variety of other premium sports.

Our skills and services include sponsorship strategy, sales and fully integrated sponsorship activation along with PR and digital communications for both brands and rights holders. Since launching the agency in 2008, our clients have included British Cycling, Team Sky, the 35th America's Cup, Oman Sail, Team Origin, Jaguar Land Rover, Formula E, Formula One Teams Association, Google/ YouTube, Rolex and Bloodhound SSC - the World Land Speed Record challenger.

Influence Sports & Media was founded by Alistair Watkins, the former Marketing Director of America’s Cup team, Alinghi, and prior to that Marketing Director of the Honda F1 Team. Alistair has also worked for Kirch Media, Oliver & Ohlbaum Associates and the FIA, Fédération Internationale de l’Automobile, where he ran the global Formula One media operation.

Based in London, the agency has a best in class team of international sports marketing and communications professionals.