Influence Sports & Media was founded in 2012 by Alistair Watkins, the former Marketing Director of America’s Cup team, Alinghi, and prior to that Marketing Director of the Honda F1 Team. Alistair has also worked for Kirch Media, Oliver & Ohlbaum Associates and the FIA, Fédération Internationale de l’Automobile, where he ran the global Formula One media operation.
Based in London, the agency has a best in class team of international sports marketing and communications professionals.
Our varied backgrounds, experiences and skills come together to make us leaders in the sports and media sector – we are experts in our field, as well as implementors and storytellers.
We are agile and energetic, priding ourselves on being quick to understand and meet client briefs.
We develop best in class creative campaigns to maximise our clients' activation in sport.
We build dedicated teams to deliver the best possible support for
We have built a global network of contacts over the years. Our teams go on to work with our clients for a number of years, building lasting relationships.
Influence Sports & Media has a long-standing successful record of working for major sponsors and brands in sport.
Our work includes planning marketing campaigns and developing communication strategies to create physical and digital activations, run experiential hospitality and provide on event support for VIP guests and brand ambassadors.
Influence Sports & Media works with rights holders to design and manage their commercial programmes and digital activations.
Our work includes rights packaging, sponsorship sales, partner management, broadcast sales, content production and social media management.
Influence Sports & Media provides rigorously informed and actionable advice for investors in sport and media.
Our work focuses on due diligence, broadcast and sponsorship rights valuations, optimal commercial structures and rights.
The ethos of our agency is to provide real expertise to our clients, which in many cases has led to us becoming an extension of their own commercial or marketing operations. Ultimately, it is a people business and the unique culture of our agency means we have built, and continue to build, long lasting relationships with the very best brands and rights holders in global sport and media.