top of page
HOME
SERVICES
sj66t3kmabvcqbtdq95x_edited_edited.jpg
M240485.jpeg

OUR

SERVICES

ABOUT US
jm2019se05.jpg

OUR
AGENCY

Influence Sports & Media was founded in 2012 by Alistair Watkins, the former Marketing Director of America’s Cup team, Alinghi, and prior to that Marketing Director of the Honda F1 Team. Alistair has also worked for Kirch Media, Oliver & Ohlbaum Associates and the FIA, Fédération Internationale de l’Automobile, where he ran the global Formula 1 media operation.

Based in London and New York, the agency has a best in class team of international sports commercial and communications specialists.

Our varied backgrounds, experiences and skills come together to make us leaders in the sports and media sector – we are experts in our field, as well as implementors and storytellers.

FAST MOVING

We are agile and energetic, priding ourselves on being quick to understand and meet client briefs.

CREATIVE

We develop best in class creative campaigns to maximise our clients' activation in sport.

DEDICATED

We build dedicated teams to deliver the best possible support for

our clients.

CONNECTED

We build and maintain long lasting connections with

our clients.

OUR
WORK

WORK

SPONSORS

& BRANDS

Influence Sports & Media has a long-standing successful record of working for major sponsors and brands in sport.

 

Our work includes planning marketing campaigns and developing communication strategies to create physical and digital activations, run experiential hospitality and provide on event support for VIP guests and brand ambassadors.

Mercedes F1, Formula One, Race, Petronas, Lewis Hamilton
Emirates Team New Zealand during the American Cup

RIGHTS

HOLDERS

Influence Sports & Media works with rights holders to design and manage their commercial programmes and digital activations.

 

Our work includes rights packaging, sponsorship sales, partner management, broadcast sales, content production and social media management.

INVESTORS &

INDUSTRY CLIENTS

Influence Sports & Media provides rigorously informed and actionable advice for investors in sport and media.

 

Our work focuses on due diligence, broadcast and sponsorship rights valuations, optimal commercial structures and rights.

melee during a rugby match.jpg
Racing Cars

The ethos of our agency is to provide real expertise to our clients, which in many cases has led to us becoming an extension of their own commercial or marketing operations. Ultimately, it is a people business and the unique culture of our agency means we have built, and continue to build, long lasting relationships with the very best brands and rights holders in global sport and media.

INFLUENCESPORTS_MEDIA_ALISTAIR_WATKINS_e

Alistair Watkins, Founder & CEO

QUOTE
CLIENTS

SOME OF

OUR CLIENTS

1_CLIENT_LOGOS-01.png

We can't wait to hear from you.

GET IN

TOUCH

Fourth Floor

The Manufactory

1-8 Alfred Mews

London

W1T 7AA

UK

10 Times Square

1441 Broadway, 3rd Floor
New York, NY 10018

USA

CONTACT
bottom of page