A leading sponsorship, communications and marketing agency for global brands and rights holders.

Team Sky

Influence Sports has worked with Team Sky right from the start. We were part of the original strategy team in defining what a winning British Tour de France team would look like and brought some learnings from other major sports such as Formula One. 

We ran Jaguar Land Rover's sponsorship of the team based on the values of technology, innovation and high-performance.

More recently we created a variety of content around key events in the team's calendar including the Paris-Roubaix and Tour de France.

It was important for the cameraman to be well embedded and trusted within the team to ensure that we created unique and compelling videos that brought these events and the team to a discerning, as well as hopefully a new audience.

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